We believe that women are beautiful and powerful, yet we apologize too often.
Unapology is a beauty brand inspired by bold and confident women. We design beauty products and give a voice to those who define their beauty on their own terms, and do not apologize for it. Confidence and lipstick are a woman's best allies and perfect combo to take on the world unapologetically.Learn More
The Alpha is inspired by the women who are leaders in whatever path they choose, the ones that know what they want, get up and go get it. #iamstrong
A bright red with hints of orange accents, The Alpha is as bold as the women it’s named after. It glides on creamy and stains long-lasting matte. This highly pigmented formula was developed with a unique 24-hour hydration technology designed to keep your lips smooth and moisturized.
Application: You only need a single stroke to see the magic happen.
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