The Alpha

The Alpha is inspired by the women who are leaders in whatever path they choose, the ones that know what they want, get up and go get it. #iamstrong

A bright red with hints of orange accents, The Alpha is as bold as the women it’s named after. It glides on creamy and stains long-lasting matte. This highly pigmented formula was developed with a unique 24-hour hydration technology designed to keep your lips smooth and moisturized.

  • Cruelty-free
  • Hypoallergenic
  • Fragrance-free
  • Paraben-free
  • Made in the U.S.

Application: You only need a single stroke to see the magic happen.

Full ingredient list here

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