WELCOME TO UNAPOLOGY, A MOVEMENT TOWARD A BETTER, BRIGHTER FUTURE FOR ALL WOMEN.
We believe that women say “sorry” way too often to downplay assertiveness, to seem more likable, to ease people into our opinions and intelligence, or to minimize our accomplishments. That stops here, with us.
BECAUSE BEAUTY AND BRAINS DO COME IN ONE PACKAGE.
BECAUSE OUR FLAWS IGNITE DEEPER CHARACTER, AND OUR DIFFERENCES ARE TO BE CELEBRATED.
BECAUSE THERE'S NOTHING BETTER THAN WOMEN SUPPORTING WOMEN.
We created Unapology because we're committed to empowering women from all backgrounds to live confidently, fiercely, and beautifully.
THE DREAMERS, THE THINKERS, THE DOERS.
And we're starting this movement with lipsticks. Dressing your lips means confidently asserting your voice, style, beauty and personality to the world.
We believe that a lipstick can be your secret weapon; the everyday ally that empowers you and propels you to dare a little bit more, to be fully in charge of the path you're on.
Co-founders, Summer Prevé and Ariane Dupont, met while working for Google, where they were brought together by a common passion for women's empowerment, diversity inclusion, and a shared interest for everything beauty. Raised by strong and beautiful immigrant mothers, they share the mutual attitude that "women can work hard and look good doing it" and openly express a mutual penchant for laughter.
While working in Tech, a male-dominated industry, they were able to meet inspiring women who, despite the odds stacked against them, demonstrated an unwavering self-confidence. These women managed to achieve their goals, remain assertive, and outsmart the system while teaching other women the ropes. All without compromising their personality and more importantly without apologizing for it.
The combination of beauty, confidence and intelligence is a triple-threat that so many women possess and yet still have to spend a lot of time apologizing for or justifying. Realizing this was the trigger that compelled Ariane and Summer to create Unapology:
A MOVEMENT THROUGH WHICH WOMEN CAN UPLIFT, SUPPORT AND INSPIRE EACH OTHER
TO RECONCILE WITH UNAPOLOGETIC CONFIDENCE.